Here, people can respond to any mass communications like videos, news, etc. In a simple model, often referred to as the transmission model or standard view of communication, information or content (e.g. - 14614761 The interactive model on the other hand, although similar to the linear model shows that for interaction is an element of communication. Transactional communication assumes that people are connected through communication. a message in natural language) is sent in some form (as spoken language) from an emisor/ sender/ encoder to a destination/ receiver/ decoder.This common conception of communication views communication as a means of sending and receiving information. II. Linear Model of Communication The first model developed to explain the communication process was the linear model of communication (see Figure 1.1). In the transactional model, communicators can simultaneously be sender and receiver, because a message can be send back and forth between communicators. Finally, we delve into the transactional model of communication, which is a bit more involved than the interactive model. Interactive model or convergence model is similar to transactional model as they are both two way communication model. Explanation: The interactive model on the other hand, although similar to the linear model shows that for interaction is an element of communication. It also implies that listeners listen and never speak or send messages. Schramm came out with a more interactive model that saw the receiver or listener providing feedback to […] INTERACTIVE MODEL The main flaw in the linear model is that it depicts communication as a one-way process where speakers only speak and never listen. But, interactive model is mostly used for new media like internet. It is based on transactions, such as conversations, moving back and forth between two or more parties. The model is mostly used for interpersonal communication and is also called circular model of communication . 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